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2014 | Various. Curated by Gabriel Jones.

Artist Gabriel Jones invited a series of emerging and established artists such as ROBERT BARRY, MELANIE BONAJO, CLAUDE CLOSKY, LIAM GILLICK, MATHIEU MERCIER, ARIANE MICHEL and JONATHAN MONK to create new art pieces under a pseudonym. The real names and real signatures are discretely disclosed at the closing of each reception. The exhibition traveled to New York, Paris and will be exhibited in London in 2016.

Ever since Marcel Duchamp posed for Man Ray as Rrose Sélavy, artists have used the pseudonym as a form of anonymity that allows complete freedom of expression. Art has increasingly become a commodity and artists’ names are branded to their galleries and institutions. Name recognition as a means of branding has become an important aspect of art. The Pseudonym Project playfully destabilizes the viewers and challenges them to confront their own reading and evaluation of a piece of artwork without giving them the security of knowing the names and thus, the notoriety of the artist. Exhibition view at Galerie Michele Didier, Paris, 2014.

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