GABRIEL JONES
WHATS THE SLOGAN AGAIN?
A photographic collage by Gabriel Jones.
I created a series of collages in which I superimposed real contemporary tagged slogans onto 30 communist propaganda postcards from the Cold War era (1947 to 1991).
This body of work aims to decontextualize both the slogans and the propaganda messages through contradiction and anachronism, considering that spray paint started to be used internationally for graffiti in the late 1980s and early 1990s and that the climate of censorship and repression made it nearly impossible for unsanctioned slogans or graffiti to appear publicly. I found the tags and postcards through extensive research. I photoshopped them together based on their relevance. I chose to select only absurd, humorous slogans to contrast with the seriousness of these postcards.
Propaganda postcards played a significant role in communist countries during the Cold War (Notably the USSR, China, and Eastern European countries). These cards, often seemingly ordinary, were used to convey political and ideological messages, thereby reinforcing the official doctrine and mobilizing the masses in favor of the regime.
They showcased a variety of architectural styles, reflecting the nation’s evolving ideals and ambitions. Early on, Stalinist Classicism dominated, with grand structures symbolizing the state's power through ornate façades and imposing forms. Constructivism, with its simple geometric shapes and focus on functionality. Later, in the 1960s and 1970s, Soviet Modernism became prominent, highlighting housing complexes and public buildings in a Brutalist style, emphasizing efficiency with straight lines and concrete. During the space race, futuristic architecture emerged in postcards featuring sleek, vertical designs symbolizing technological progress. Finally, commemorative monuments honored Soviet war heroes with dramatic, monumental forms that reinforced national unity and strength.
The staging of citizens in communist propaganda postcards was carefully designed to embody the regime’s ideals. Every visual detail, from the characters' postures to symbolic backgrounds, contributed to conveying a clear message: communism brought prosperity, unity, and a bright future for all citizens., in turn, were depicted as the bright future of the homeland, always dressed simply but neatly, ready to engage in the construction of an ideal society.